Maximising Testimonial Videos: How to Use Them Across Your Marketing Channels
A single customer testimonial video can do much more than sit on your website. When used strategically, it can become one of your most powerful marketing tools, helping Gippsland businesses build trust, attract leads, and win new customers across multiple channels.
Here is how to get the most value from your customer testimonial videos.
1. Feature Videos on Your Website
Your website is often the first point of contact for potential customers. Placing testimonial videos on key pages helps:
Build trust quickly with real customer stories
Provide social proof near calls-to-action
Increase the time visitors spend on your site, which can improve SEO
Common locations include homepages, service pages, and landing pages for specific products.
2. Share on Social Media Platforms
Social media is perfect for distributing testimonial videos to a wider audience. Businesses can:
Post full-length videos on LinkedIn and Facebook
Share short, captioned clips on Instagram and TikTok
Use teaser snippets in paid advertising campaigns
Videos perform better than text-only posts because they are engaging and shareable.
3. Use in Email Campaigns and Newsletters
Adding a testimonial video to your email marketing can increase click-through rates and engagement. Instead of just telling customers about your product or service, you show them real stories of people who have benefited from it.
4. Strengthen Sales Presentations and Proposals
Sales teams can include testimonial videos in proposals, presentations, and tender submissions to build credibility quickly. Hearing from a satisfied customer often carries more weight than any written statement in a bid document.
5. Repurpose for Events and Internal Training
Testimonial videos can also be used in:
Event presentations or trade show booths
Internal training to highlight customer success stories for new staff
Investor or stakeholder updates
This ensures the content continues to deliver value long after it is created.
Why Gippsland Businesses Choose Turbine Media
At Turbine Media, we help local businesses create professional customer testimonial videos that can be used across multiple marketing channels. We guide you through planning, filming, editing, and repurposing so you get maximum value from every customer story.
FAQs About Maximising Testimonial Videos
Do I need multiple videos for different channels?
Not always. A single shoot can be edited into versions for websites, social media, and presentations.
Can you create short clips for social media?
Yes. We often produce cutdowns specifically for LinkedIn, Facebook, Instagram, and other platforms.
Will using videos on multiple channels increase cost?
Not necessarily. Planning for repurposing from the start helps keep costs efficient.
What is the best video length for social media?
Short clips of 15–30 seconds work well for social media, while full-length videos are better for websites and presentations.
Can you help with distribution strategies?
Absolutely. We can recommend the best platforms and formats for your audience.
Ready to get more from your customer stories?
Contact Turbine Media today to create testimonial videos that work across all your marketing channels.
