How to Prepare Your Clients for Authentic Testimonial Videos
Customer testimonial videos work best when they feel natural and genuine. The key to achieving this is helping your clients feel comfortable and confident before the camera starts rolling.
For Gippsland businesses wanting to capture real customer stories, here is a step-by-step guide to preparing your clients for a testimonial video shoot.
1. Choose the Right Clients to Feature
Not every customer is the right fit for a testimonial video. Look for clients who:
Had a positive experience with your business
Feel comfortable speaking on camera
Can share specific outcomes or results
The best testimonials come from people who are genuinely enthusiastic about your products or services.
2. Explain the Process Clearly
Many people feel nervous about being filmed simply because they do not know what to expect. Before the shoot, provide a simple overview:
How long filming will take
Where it will happen
The type of questions they will be asked
How the final video will be used
When clients understand the process, they relax and focus on telling their story.
3. Share the Questions in Advance
You do not want scripted answers, but sharing sample questions helps clients prepare their thoughts. Typical questions might include:
What problem did our business help you solve?
How did our product or service make things easier or better?
Would you recommend us to others, and why?
This keeps answers authentic but avoids awkward silences on the day.
4. Make the Day Comfortable
A positive filming experience leads to better testimonials. On the day:
Allow plenty of time so clients do not feel rushed
Choose a quiet, relaxed environment
Chat casually before filming begins to ease nerves
When people feel comfortable, their real personalities shine through.
5. Reassure Clients About Editing
Some people worry about mistakes or how they look on camera. Reassure them that editing will remove awkward pauses or slip-ups so they only look their best in the final video.
This helps clients relax and speak naturally without fear of “getting it wrong.”
Why Gippsland Businesses Work With Turbine Media
At Turbine Media, we make the testimonial video process simple and stress-free for everyone involved. We:
Help you select the right clients to feature
Provide clear communication before filming
Create a relaxed environment so clients feel at ease
The result is professional, authentic customer testimonial videos that build trust and deliver real results.
FAQs About Preparing Clients for Testimonial Videos
Do clients need to read from a script?
No. We encourage natural answers guided by conversation prompts, not scripts.
How long does filming take?
Most testimonial videos can be filmed in under an hour per client.
What if the client is nervous?
We create a relaxed environment and edit carefully so clients feel confident about the final result.
Can one shoot cover multiple testimonials?
Yes. We can film several customer stories in a single day for efficiency.
Do you handle the editing?
Absolutely. We deliver polished, professional videos ready to use across your marketing channels.
Ready to capture authentic customer stories?
Contact Turbine Media today to create powerful testimonial videos that showcase real experiences and build trust for your business.
