"Script" can be a misleading word for a recruitment video. The best ones don't sound scripted at all. They sound like your people talking about their work. But getting there takes planning, and most of it happens before the camera comes out.

1. Start with who you want

Before anything else, get clear on the people you're trying to reach. What tickets or trade do they need? Are you after apprentices or experienced operators? What would make someone a good fit on your crew? The answers shape everything: who appears on camera, what they talk about and where the video gets shown.

2. Use your people's words, not ours

We don't write lines for your team to read. We interview them, ask good questions and let them answer in their own words. Then we build the story from what they said. It's the same way we script training videos: your experts' language, not marketing language and not technical jargon.

That means planning the questions, not the answers. Things like:

What does a normal day look like?
What surprised you when you started?
What's the training like, and where can the job lead?
What would you tell a mate thinking of applying?

3. Show the things candidates actually care about

Job seekers want to know more than the duties. Plan footage that shows:

The training and apprenticeship pathways
The safety culture, with PPE and procedures done properly
The equipment and the site
The team, and how they work together

4. Keep it short

Most recruitment videos work best at 60 to 120 seconds, with 15 to 30 second cutdowns for job ads and social media. Short and clear beats long and thorough, especially for frontline roles where people just want to know what they're in for.

5. End with a clear next step

Tell people exactly what to do: apply on your careers page, call a named contact, or come to an information session. One clear call to action works better than three.

6. Plan the shoot day properly

A good plan lists who's on camera and when, which areas we'll film, what's running that day and what site rules apply. We schedule enough time so nothing gets crammed in. Skip the prep and you find out in the edit.

Do you need to write it yourself?

No. We help you work out the questions, the structure and the shot list, then guide the interviews on the day. You just need to tell us who you're looking for.

See our recruitment videos, or tell us about the roles you're hiring for.