If you're an engineering contractor, a manufacturer or a maintenance business, a lot of your work is won on capability. Can you do the job, safely, with the right people and gear? A capability video (some people call it a company profile video) answers that in a couple of minutes, in a way a tender document can't.

Show, don't just tell

Every tender response says the business is experienced, safe and well equipped. A capability video shows it: your crews at work, your workshop and equipment, your safety culture and the people who'd be running the job. It makes your claims believable.

Stand out in a tender

Tender panels read a lot of very similar documents. A short, well-made video link in your submission or capability statement gives them something different, and something they'll remember when it comes down to two or three contractors.

Introduce the people, not just the logo

Clients buy from people. A capability video introduces your key people, so when a client meets them for the first time, they already feel like they know them.

Help with recruitment too

The same footage shows future employees what it's like to work with you. A lot of businesses use a capability video on both their services page and their careers page. See why recruitment videos work for industrial employers.

It keeps working

A good capability video works for years: on your website, in tender submissions, in presentations, at trade shows and on LinkedIn. And because we keep the project files, updating it when your business changes doesn't mean starting from scratch.

What goes in one

A clear story: who you are, what you do and who you do it for
Your people, talking in their own words
Real footage of your work, sites and equipment
Your safety culture, shown properly
Aerial footage where it helps show the scale of a site or project

Most capability videos run one to three minutes, with shorter versions for social media and presentations.

We film on industrial sites with our own tickets and PPE, anywhere in Australia. Tell us about your business, or read how to plan a capability video.